[ Tips ] 一分鐘使用導覽
商品編號： 9-901-021 出版日期： 2001/02/01 作者姓名： Rayport, Jeffrey;Louie, Dickson L. 商品類別： Service management 商品規格： 15p 再版日期： 2009/11/20 地域： Germany;United Kingdom;United States;Washington 產業： Book publishing;E-commerce;Retail trade 個案年度： 1998 - 1998
商品敘述：
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by year''s end. Having expanded into the United Kingdom and Germany and having 6.2 million members, what new product categories should Amazon.com expand into during 1999? Consumer electronics? Travel? Toys? Software? The possibilities are endless, but Bezos knows the company needs to focus on choosing a few categories and performing well in those picked.
涵蓋領域：
Business growth;Expansion;Growth;Information technology;Internet;Service management
相關資料：
Case Teaching Note, (5-901-025), 12p, by Jeffrey Rayport, Dickson L. Louie
哪些人也有訂購？